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FTLife rolls out a new advertising campaign “Changing Lives for the Better”
FTLife is always committed to helping customers realise their dreams by providing comprehensive protection. At the beginning of 2019, the company launches a new series of promotion and advertisements with the title “Changing Lives for the Better”, featuring the true-life stories of three FTLife customers:
Guardian of Life • Succession of Benevolent Missions | Dr Samson Cho
Dr Cho aspired to become a physician when he was a secondary school student. The poor results in high-level examination did not stop him from pursuing his dream. Eventually, he graduated from Shanghai Medical College of Fudan University as a medical practitioner, and established a professional first-aid training institution, OSMART, to serve people all over the country.
Guardian of Family Business • Succession of Craftsmanship | Keith Wan
Keith gave up his stable job and came home to inherit his father’s shop Muk Chai Kee. Through continuous innovations, he keeps the signature mini egg puffs popular locally, and brings the Hongkong-style street snack across the border to the people in mainland China.
Guardian of Hope • Succession of Self-improvement – Singer Sukie Chung
Singer-songwriter Sukie Chung wants people to hear her music and songs. She treats failure as a learning experience and difficulties as challenges to self-improvement. She continues to write and sing songs in the Greater China area and has won many music competitions.
FTLife Chief Marketing Officer Angela Yam said, “The true stories of our customers demonstrate the importance of protection and succession. They also clearly show that everyone could change lives and live the dreams through perseverance and determination. FTLife is committed to protecting our customers by offering such flagship products as Regent Insurance Plan 2 and HealthCare 168 Critical Illness Protector 2 to help them live abundant and healthy lives. The market has warmly received the products since launch.”
The new advertising campaign will be shown in major MTR stations such as Central, Tsimshatsui and Causeway Bay, as well as the Hong Kong International Airport, while the videos will be broadcast through major social media platforms.
In addition, FTLife has initiated the “Used Clothes for New Books” programme in which books will be given to children in rural China with the purpose of encouraging them to change life by acquiring knowledge.